🥶 𝐓𝐡𝐢𝐬 𝐡𝐚𝐬 𝐛𝐞𝐞𝐧 𝐭𝐡𝐞 𝐡𝐚𝐫𝐝𝐞𝐬𝐭 𝐩𝐢𝐞𝐜𝐞 𝐨𝐟 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐈’𝐯𝐞 𝐜𝐫𝐞𝐚𝐭𝐞𝐝 𝐭𝐡𝐢𝐬 𝐲𝐞𝐚𝐫. No kidding. The topic? Entity SEO, which I thought I could explain in my sleep… until I tried. When I first got the brief, I was more than happy. It was my topic, a process I manage deeply for one of my clients, something I genuinely love because it sits at the intersection of so many things that fascinate me. 😥 𝐓𝐡𝐞𝐧 𝐈 𝐬𝐭𝐚𝐫𝐭𝐞𝐝 𝐰𝐫𝐢𝐭𝐢𝐧𝐠… 𝐚𝐧𝐝 𝐜𝐨𝐦𝐩𝐥𝐞𝐭𝐞𝐥𝐲 𝐛𝐥𝐚𝐧𝐤𝐞𝐝. I couldn’t find the words to explain what I know about SEO entities. How to make something so technical feel digestible for people who don’t live in this world every day? 𝐈 𝐨𝐯𝐞𝐫𝐭𝐡𝐨𝐮𝐠𝐡𝐭 𝐢𝐭, 𝐨𝐯𝐞𝐫-𝐞𝐱𝐩𝐥𝐚𝐢𝐧𝐞𝐝 𝐢𝐭, 𝐚𝐧𝐝 𝐚𝐥𝐦𝐨𝐬𝐭 𝐝𝐞𝐬𝐭𝐫𝐨𝐲𝐞𝐝 𝐰𝐡𝐚𝐭 𝐜𝐨𝐮𝐥𝐝 𝐡𝐚𝐯𝐞 𝐛𝐞𝐞𝐧 𝐚 𝐠𝐫𝐞𝐚𝐭 𝐩𝐢𝐞𝐜𝐞. So I did what I rarely do: I stepped back. A few days later, I came back with a clear head and a reminder. 𝐖𝐡𝐞𝐧 𝐈 𝐟𝐢𝐫𝐬𝐭 𝐬𝐭𝐚𝐫𝐭𝐞𝐝 𝐰𝐢𝐭𝐡 𝐄𝐧𝐭𝐢𝐭𝐲 𝐒𝐄𝐎, 𝐭𝐡𝐞𝐫𝐞 𝐰𝐚𝐬 𝐧𝐨𝐭𝐡𝐢𝐧𝐠 𝐨𝐮𝐭 𝐭𝐡𝐞𝐫𝐞. No guide, no examples, no roadmap. I made mistakes, went in circles, and learned everything the hard way until I finally started to see results. 𝐓𝐡𝐚𝐭’𝐬 𝐰𝐡𝐞𝐧 𝐈 𝐤𝐧𝐞𝐰 𝐰𝐡𝐚𝐭 𝐈 𝐡𝐚𝐝 𝐭𝐨 𝐰𝐫𝐢𝐭𝐞: a guide I would have loved to have back then, one that breaks down complex ideas simply, without losing depth. 🔥 Turns out, the hardest pieces aren’t the ones you don’t know how to write. They’re the ones that make you rethink everything you thought you knew 👉 Link in the first comment, because if I add it here the only people seeing this post will be me, myself, and Veruska. And honestly, with how LinkedIn behaves, that might happen anyway. 🤣 // 💕 I'm super grateful to William Vitari for the feedbacks, Andrea Pretorian⚡ for assigning this to me and allowing me to challenge my assumptions, and the entire Search Engine Land editorial, dev and design team for the support.